Public Relations Account Manager

원격

🎯 마케팅

Public Relations Account Managers provide consultations and lead media campaigns at public relations firms or at large corporations that have a dedicated PR department. They assess public opinion of their clients and create an action plan for generating positive attention and aligning media buzz with their client’s goals. Informing the public about new initiatives, responding to criticisms and concerns, highlighting community outreach and building industry relationships are all key purposes of a Public Relations Account Manager. Public Relations Account Managers are essential to an organization because they help shape a brand’s identity, reputation and profile.

Public Relations Account Manager은 무엇을 하나요?

A Public Relations Account Manager is responsible for managing information between their clients and the general public in order to grow brands and drive sales for clients. Their duties typically involve creating news items, press releases and product placements to influence public opinion and behavior and promote products or clients to their audiences.

책임

Public Relations Account Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Public Relations Account Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.

Coming up with positive news coverage about clients or products
Cooperating with clients and media on a daily basis to come up with news content
Researching, drafting and issuing press releases to the news media and blogs
Building strong relationships with clients, the media and other employees in the company
Constantly monitoring the news media, social media and blogs to find new opportunities for clients
Working with the accounts team to craft client proposals and help implement PR activities

필수 기술

경쟁력 있는 Public Relations Account Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.