Product Marketing Manager

원격

🎯 마케팅

Product Marketing Managers work on a company’s marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits. Product Marketing Managers will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products.

Product Marketing Manager은 무엇을 하나요?

A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products.

책임

Product Marketing Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Product Marketing Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.

Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Work with in-house or external Writers and other content creators to create the desired content.
Outline a product timeline and oversee the project’s successful execution.
Create and manage budgets for the product.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.

필수 기술

경쟁력 있는 Product Marketing Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.