A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.
Marketing Director은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Marketing Director이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
- Communicating the marketing plan.
- Developing promotions along with Advertising Managers.
- Building brand awareness, including positioning.
- Coordinating marketing projects from beginning to end.
- Compiling lists that describe the company’s offerings.
- Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
경쟁력 있는 Marketing Director은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
- Experience running a marketing team
- Attention to detail
- Robust copywriting skills
- Ability to multitask and possess practical time management skills
- Excellent written, verbal and interpersonal communication skills
- Past work with digital marketing forms like content marketing and social media marketing
