Marketing Analysts can work at marketing agencies or marketing departments at large companies to conduct market research and identify significant patterns in the data. They use their research to identify opportunities for growth, branding and client acquisition. Marketing Analysts track different kinds of data to influence their reports, including advertising costs, sales, time spent on company web pages, abandoned shopping carts on e-commerce sites, social media shares and more. Marketing Analysts identify core sales funnels and point out inefficiencies where the company could potentially achieve more conversions. They research marketing tools and make suggestions about which systems best support operations.
