A Marketer, or Marketing Professional, is responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services or overall brand identity. Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
Marketer은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Marketer이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
- Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate and monitor the budget of each project
- Meeting with clients to discuss brand guidelines, goals, budget and timelines
경쟁력 있는 Marketer은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
- Effective writing, speaking, presenting and active listening skills
- Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
- Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
- Data analysis, critical thinking, problem-solving and decision-making
- Understanding of industry best practices
- Creativity, adaptability and familiar with current marketing trends