Demonstrators set up displays in retail stores, at trade shows and in other locations where customers are located. They usually give a speech about the product, often as they demonstrate the item. Demonstrators show off different features of the product, demonstrate how to use it and show other important tasks, such as cleaning it or taking it apart. They also engage with people watching the demonstration to build relationships. They might offer samples or let potential customers test out the product. The ultimate goal is to convince prospective buyers that the product is something they need.
