A Campaign Manager, or Campaign Director, is responsible for planning and coordinating events to promote a particular project, including advertising initiatives and political campaigns. Their duties include coordinating the efforts of various agencies and marketing roles, hiring internal team members and developing strategic plans for communicating a brand message.
Campaign Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Campaign Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
- Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
- Supervise the execution, monitoring and measurement of marketing campaigns and their success
- Ensure campaign implementation follows organizational guidelines
- Recruit and train talent for the successful implementation of marketing campaigns
- Compile regular reports of campaign performance and results
- Improve new campaigns using data and feedback from existing and previous projects
- Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
경쟁력 있는 Campaign Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
- Bachelor’s degree in communication, digital marketing or related fields
- 5-10 years of related job experience
- Strong problem-solving skills
- Exceptional communication and project management skills
- In-depth knowledge of running B2B and B2C campaigns
- Ability to manage several marketing campaigns simultaneously