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마케팅 > Campaign Manager
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Campaign Manager

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Campaign Managers can work for marketing agencies, political candidates and large organizations with an in-house public relations department to attract new customers or supporters for their company’s mission. Campaign Managers develop workflow structures, use industry contacts to host promotional events, collect marketing data and refine different types of advertising materials such as print ads and video marketing. Their role is to manage campaign staff, delegate tasks and ensure that each sub-project on a campaign is accomplished on time and within the budget they created. They interact with customers or constituents to raise money and gain community partnerships.
Campaign Manager은 무엇을 하나요?
A Campaign Manager, or Campaign Director, is responsible for planning and coordinating events to promote a particular project, including advertising initiatives and political campaigns. Their duties include coordinating the efforts of various agencies and marketing roles, hiring internal team members and developing strategic plans for communicating a brand message.
책임
Campaign Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Campaign Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.
  • Create integrated marketing campaigns based on market segments to gain new customers and build repeat business
  • Supervise the execution, monitoring and measurement of marketing campaigns and their success
  • Ensure campaign implementation follows organizational guidelines
  • Recruit and train talent for the successful implementation of marketing campaigns
  • Compile regular reports of campaign performance and results
  • Improve new campaigns using data and feedback from existing and previous projects
  • Organize trade shows, exhibitions and promotional events including writing and proofreading marketing copy, as well as recruiting designers, animators and printers
필수 기술
경쟁력 있는 Campaign Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.
  • Bachelor’s degree in communication, digital marketing or related fields
  • 5-10 years of related job experience
  • Strong problem-solving skills
  • Exceptional communication and project management skills
  • In-depth knowledge of running B2B and B2C campaigns
  • Ability to manage several marketing campaigns simultaneously
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