Advertising Manager

원격

🎯 마케팅

Advertising Managers plan and execute advertising campaigns as part of an in-house marketing team or as part of an advertising firm that handles customer outreach for a range of clients. They closely coordinate with their team to help them stay organized and meet key company goals. Collaborating with key stakeholders, including department heads and the executive team, is a large part of the job. Advertising Managers interpret market research and use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns. They delegate tasks to employees, give them feedback and provide them with the tools they need to improve company outreach in different areas.

Advertising Manager은 무엇을 하나요?

An Advertising Manager, or Marketing Manager, is responsible for overseeing advertising projects, activities and channels used to reach customers. Their duties include setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.

책임

Advertising Manager은 다양한 업무 및 책임을 이행할 수 있어야 합니다. 다음은 Advertising Manager이 실행할 수 있어야 하는 몇 가지 업무 및 책임입니다.

Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
Conducting or directing market research to help shape advertising campaigns
Negotiating contracts related to advertising efforts
Controlling the advertising budget to manage expenses and maximize the return on investment
Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign
Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
Hiring and overseeing the advertising staff and managing freelancers who handle outsourced creative work

필수 기술

경쟁력 있는 Advertising Manager은 다음을 포함한 특정 기술과 자격을 갖추고 있습니다.

In-depth understanding of common marketing and advertising best practices
Effective communication, including writing, speaking, active listening and presenting
Multitasking and time management skills that allow them to work on several campaigns at once
Collaboration skills when working on projects with both clients and other departments
Data analysis and critical thinking skills to review and apply campaign results
Leadership skills, including motivation, goal-setting and project management
Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools

유사한 제안

Advertising Manager과 관련된 직책을 모집하는 경우, 유사한 역할에 대한 직무 설명을 참조하세요:

Account Coordinator