An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
SEO Specialist は、さまざまな職務と責任を果たすことができなければなりません。以下は、SEO Specialist が実行できるいくつかの職務と責任です:
- Spotting trends and gleaning insights from testing, plus data collection and analysis
- Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
- Researching new and emergent keywords and integrating them into content
- Keeping track of what competitors are doing and how well it’s working for them
- Developing strategies to team with high-value sites and implement cross-links
- Collaborating with marketing and advertising teams to create SEO content
競争力のある SEO Specialist には、次のような特定のスキルと資格があります:
- Ability to keep up on digital marketing trends
- Experience conducting thorough keyword research
- Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
- Strong organization skills
- Basic programming ability, especially for technical SEO tasks
