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판매 > Merchandiser
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Merchandiser

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Merchandisers work in a retail setting, cultivating new and engaging ways to display and sell more products. They’ll analyze the store’s layout to find the best spots to place products that will make them look more appealing to customers. If an item breaks, expires or loses popularity with customers, the Merchandiser is responsible for clearing and replacing it with a more appealing product. They’ll regularly track the sales and revenue of each product piece to determine which are best-sellers and which to replace. These numbers also help the Merchandiser suggest potential special offers to help the store increase its profits. To gain more insight on which products consumers are more likely to purchase, Merchandisers will regularly conduct interviews, surveys and focus groups with potential and current customers.
Merchandiser の仕事は何ですか?
A Merchandiser, or Retail Merchandiser, handles a store’s inventory levels and product displays. Their main duties include submitting warehouse inventory reports, clearing any unwanted products from displays and monitoring the sales performances of products.
責任
Merchandiser は、さまざまな職務と責任を果たすことができなければなりません。以下は、Merchandiser が実行できるいくつかの職務と責任です:
  • Monitoring sales and identifying any losses or stock wastage
  • Working with suppliers and distributors to negotiate prices and order large volumes
  • Collaborate with executives, marketers and salespeople to set prices that are good for the market and profit
  • Getting to know the customer base and understanding their motivation and sales drivers
  • Reviewing customer feedback to predict sales trends and seasonal stock demand
  • Briefing staff on stock display and rotation to ensure every space is optimized
必要なスキル
競争力のある Merchandiser には、次のような特定のスキルと資格があります:
  • Excellent communication skills, including speaking, writing and listening
  • Strong time management abilities, including planning and prioritizing workloads
  • Effective strategic planning, both for the short-term and long-term
  • Thorough understanding of merchandising trends and industry best practices
  • In-depth knowledge of industry-specific trends and issues
  • Creative and innovative thinking
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