Machine Learning Engineers are responsible for creating the systems that power chatbots, driverless vehicles, predictive text and algorithms that place ads on websites and recommend search results. For your company, an Engineer may create systems that can enhance the customer experience to boost sales, differentiate you from your competitors and increase customer loyalty and retention. Depending on your industry, a Machine Learning Engineer may play a key role in research and development. Systems they design might allow you to be the first to market a product or service that’s more advanced or user-friendly.