A salon manager works to make a salon as profitable as possible. This begins by ensuring that the salon has highly trained, professional staff on-site during all hours of operation to provide services. They also establish customer service standards for staff to follow and step in to perform services during busy times. Through careful ordering, they keep supplies and products well-stocked without wasting money on excess inventory. To promote the salon, they may create social media posts, run ads in local publications, hold special events or cross-promote with other local businesses.