Social media > Brand Manager
Brand Manager
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Brand Managers typically work for corporations and marketing firms to uphold and promote the brand image of their employer or clients. They work closely with the marketing, advertising and sales departments to provide a sense of direction for their brand. Their job is to use their marketing and industry expertise to set budgets for campaigns, organize promotional events for products and encourage brand uniformity across marketing initiatives. They may also create logos, packaging designs and forms of content like blog posts and social media posts if needed.
A Brand Manager, or Brand Strategist, is responsible for maintaining a company or individual’s public image through the implementation of marketing initiatives. Their duties include communicating with company executives, marketing personnel and public figures, completing research into industry trends and public perception and aiding in the creation of marketing and advertising campaigns to strengthen their client’s brand identity.
Un Brand Manager dovrebbe essere in grado di svolgere vari doveri e responsabilità. Di seguito sono riportati alcuni doveri e responsabilità che un Brand Manager dovrebbe essere in grado di eseguire:
- Developing custom marketing and advertising strategies
- Creating designs and layouts for media outlets
- Writing pitches, blog posts and articles
- Making decisions about the cost of branding and analyzing trends in customer spending
- Building relationships with influencers, journalists and media outlets
- Overseeing social media accounts and ensure brand consistency
- Conducting meetings with clients
Un Brand Manager competitivo avrà determinate competenze e qualifiche, tra cui:
- Creative thinking
- Excellent written and verbal communication skills
- Analytical thinking
- Strong leadership and project management
- Product packaging and retail knowledge
- Great at multi-tasking and delegating
- Collaboration and teamwork
- Organization and responsibility
Se stai reclutando per posizioni correlate a Brand Manager, consulta le nostre descrizioni del lavoro per ruoli simili:
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