SEO Specialist

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🎯 Pemasaran

SEO Specialists typically work for digital advertising agencies, assisting businesses in expanding their reach through optimizing their search engine presence. These professionals manage content creation and ensure it includes frequently searched terms to lift the company within leading search engines. They also evaluate any problems that prevent businesses from reaching their full potential when it comes to search engine rank, manage the needs of individual clients and use coding techniques such as CSS, HTML and Java to ensure background processes and platforms play well with the SEO techniques they use.

Apa pekerjaan seorang SEO Specialist?

An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.

Tanggung jawab

SEO Specialist harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh SEO Specialist:

Spotting trends and gleaning insights from testing, plus data collection and analysis
Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
Researching new and emergent keywords and integrating them into content
Keeping track of what competitors are doing and how well it’s working for them
Developing strategies to team with high-value sites and implement cross-links
Collaborating with marketing and advertising teams to create SEO content

Keterampilan yang Diperlukan

SEO Specialist yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:

Ability to keep up on digital marketing trends
Experience conducting thorough keyword research
Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
Strong organization skills
Basic programming ability, especially for technical SEO tasks

Penawaran serupa

Jika Anda merekrut untuk posisi yang terkait dengan SEO Specialist, lihat deskripsi pekerjaan kami untuk peran serupa:

Chief Marketing Officer