Pemasaran > Marketing Analyst
Marketing Analyst
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Marketing Analysts can work at marketing agencies or marketing departments at large companies to conduct market research and identify significant patterns in the data. They use their research to identify opportunities for growth, branding and client acquisition. Marketing Analysts track different kinds of data to influence their reports, including advertising costs, sales, time spent on company web pages, abandoned shopping carts on e-commerce sites, social media shares and more. Marketing Analysts identify core sales funnels and point out inefficiencies where the company could potentially achieve more conversions. They research marketing tools and make suggestions about which systems best support operations.
A Marketing Analyst, or Marketing Data Analyst, is responsible for collecting and interpreting research about a company’s consumers and their buying habits. Their duties include identifying target audiences, gathering web analytics and preparing scenarios about the potential success of a marketing campaign and its impact on sales.
Marketing Analyst harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Marketing Analyst:
- Knowing why some marketing campaigns work and some don’t
- Making marketing recommendations based on the data you’ve collected
- Explaining why a certain marketing decision is best from a financial standpoint
- Understanding consumer behavior
- Tracking and forecasting market trends
Marketing Analyst yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- Analytic skills
- Teamwork skills
- Communication skills
- Budgeting skills
- Consumer research skills
- Data visualization skills
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