A Marketer, or Marketing Professional, is responsible for working with other marketing staff to develop unique campaign ideas to market a company’s products, services or overall brand identity. Their duties include completing market research to identify target audience demographics or reviewing previously successful marketing campaigns, working as part of a team to accomplish tasks by set deadlines and making adjustments throughout marketing campaigns to achieve better engagement from consumers.
Marketer harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Marketer:
- Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate and monitor the budget of each project
- Meeting with clients to discuss brand guidelines, goals, budget and timelines
Marketer yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- Effective writing, speaking, presenting and active listening skills
- Good interpersonal skills, including the ability to collaborate with management, team members, clients and customers where applicable
- Familiarity with content management systems, webpage analytics, customer relationship management and other relevant software
- Data analysis, critical thinking, problem-solving and decision-making
- Understanding of industry best practices
- Creativity, adaptability and familiar with current marketing trends
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