Media sosial > Content Strategist
Content Strategist
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Content Strategists typically work for corporations, content agencies or marketing firms to support the implementation of marketing campaigns and product launches. They work closely with other Content Strategists to brainstorm ideas for blog posts, articles, video advertisements and design elements to ensure maximum consumer engagement. Their job is to create content and perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across social media platforms or company websites. They may also be responsible for giving presentations in department meetings to propose new content ideas, discuss the progress of current campaigns and review the results of previous content campaigns.
A Content Strategist, or Content Marketing Specialist, is responsible for working with a team of Content Creators to come up with unique content ideas for publication across online or digital platforms. Their duties include conducting market research to learn about current content trends and target audiences, participating in meetings with management and team members to identify business objectives and learn more about company products and creating content to meet those objectives within a given time frame.
Content Strategist harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Content Strategist:
- Working with editors, writers, actors, producers, project managers and other team members to produce content
- Researching and staying up to date on the latest developments in terms of search engine optimization, content trends and consumer behavior
- Updating older content to meet new content standards
- Ensuring consistency across all content, from websites to social media channels and videos
- Maintaining a calendar of project deadlines and content launch dates
- Overseeing the development and launch of new content channels
Content Strategist yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- An understanding of why some content works and some doesn’t
- Communication and leadership skills
- Storytelling skills
- Writing and editing skills
- Social media skills
- Organization and time management skills
Jika Anda merekrut untuk posisi yang terkait dengan Content Strategist, lihat deskripsi pekerjaan kami untuk peran serupa:
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