Content Manager

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🤳 Media sosial

Content Managers typically work for corporations in close proximity to the marketing, sales or advertising departments. Still, they can also work for content or marketing agencies to help with client campaigns. They research company products, services, target audiences and customer reviews to help drive their content strategies. Their job is to hold meetings with content professionals like Content Writers, Content Strategists, Graphic Designers, Marketers and Videographers to brainstorm ideas and discuss new campaign objectives. They also create content marketing calendars to highlight deadlines for specific projects.

Apa pekerjaan seorang Content Manager?

A Content Manager, or Content Supervisor, is responsible for overseeing the creation of multiple forms of content to enhance a company’s credibility and customer-base. Their duties include leading a team of content professionals, creating content strategies to highlight products and services and reviewing competitor content and market trends to identify new content ideas.

Tanggung jawab

Content Manager harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Content Manager:

Leading a team of writers and overseeing content creation for the company’s website
Researching and sourcing content for the company’s website
Targeting a specific set of keywords for all the articles written and published
Monitoring the competition’s online activities
Writing, editing and publishing SEO content pieces
Repurposing content to fit the publishing media, video production or social media

Keterampilan yang Diperlukan

Content Manager yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk: