Community Manager

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🎯 Pemasaran

Community Managers usually work in a company’s marketing or public relations department building strategies to increase brand awareness. They organize, implement and manage engaging marketing campaigns on numerous outlets, like emails, videos, blog articles and social media platforms. Community Managers will also collaborate with the sales and development teams to learn more about the product they’re selling and to better understand the needs and goals of consumers. They’ll use this information to create targeted campaigns and build relationships with customers. After publishing campaigns, Community Managers will monitor the results and adjust their marketing efforts accordingly.

Apa pekerjaan seorang Community Manager?

A Community Manager, or Content and Community Manager, creates and manages a company’s brand voice and image. Their duties include creating and publishing content on all media platforms, reviewing social media and other marketing metrics to build and improve campaign strategies and crafting responses to customers’ feedback and messages on various platforms.

Tanggung jawab

Community Manager harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Community Manager:

Develop a content marketing plan and editorial calendar.
Create engaging and shareable content for a blog, Facebook page, monthly newsletters and/or promotional videos.
Provide community feedback to the management and stakeholders.
Plan and execute community initiatives and programs.
Monitor social media campaigns and analyze web traffic from the online community using key performance indicators (KPIs).
Find new marketing and outreach opportunities to push brand image and products.

Keterampilan yang Diperlukan

Community Manager yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk: