An Art Director, or Production Artist, is responsible for overseeing the design and visual aspects of a project, usually in advertising or film industries. Their duties typically include deciding which art piece or graphics to include in their material, establishing the overall look for a campaign or media piece and approving designs or artwork pitched to them for the final product.
Art Director harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Art Director:
- Working with clients to identify the goals and needs for the project
- Establishing the budget and timeline for the campaign
- Determining the overall artistic vision and tone to help select the right visuals
- Choosing the visual elements for the project, which may include photos, art, video and other mediums
- Creating layouts and designs for print publications such as magazines and books
- Directing the creation of artwork used on websites and other online media
- Managing the design staff, including Graphic Designers and Set Designers, and coordinating with other art or marketing departments involved
- Presenting the designs to the clients and directing changes as needed to satisfy the clients’ preferences
Art Director yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- Excellent verbal and written communication and presentation skills
- Strong sense of creativity and innovation within the specific type of media
- Excellent time management and prioritization skills to meet tight deadlines
- Managerial skills, including delegating tasks
- Understanding of advertising regulations and legal responsibilities
- Ability to adapt to different styles and visions to fit clients’ guidelines
- Comfort with technology related to art as well as the latest production and art techniques
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