Pemasaran > Account Manager
Account Manager
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A successful Account Manager should be flexible enough to handle a variety of duties that pertain to your firm and clients. Their main responsibility is to make sure a company’s customers are happy, so they continue to do business with the organization.
An Account Manager, or Strategic Account Manager, is responsible for making sure client and customer needs are being met and understood by each department in the company. Their duties include handling any client complaints, working to find solutions to any client issues and managing other departments to foster a positive client-company relationship.
Account Manager harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Account Manager:
- Communicating with clients by phone, through email and face-to-face to ensure their needs are understood and addressed
- Building strong client relationships to maintain old business and acquire new customers
- Collaborating with various internal departments to ensure they fulfill all customer requests
- Resolving complaints and keeping track of all processes that pertain to the client’s desires
- Acting as the client’s representative in a firm to ensure their demands are met with a focus on improving the customer experience
- Collecting and analyzing data concerning consumer behavior to understand changing needs
Account Manager yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- Satisfactory problem-solving skills to help resolve customer complaints or needs
- Excellent verbal and written communication skills to communicate product ideas to clients
- Up-to-date understanding of the industry’s consumer behavior
- Strong customer service and interpersonal skills for dealing with different types of customers and clients
- Exceptional analytical skills for interpreting client data
- Time management and multitasking skills to handle multiple tasks and clients at once
- Advanced negotiation skills to close contracts
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