Pemasaran > Account Director
Account Director
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An Account Director oversees the day-to-day requirements needed to complete tasks for advertising and public relations accounts. This position pitches new clients, drives sales and manages a team of people dedicated to the accounts, working with both internal employees and internal or external clients to meet goals.
An Account Director serves as a liaison between clients and a company that provides services, manages the accounts team and will also supervise creatives and other staff to ensure projects meet client expectations and are delivered on time, and within budget. The Account Director pitches ideas to clients, develops strategies for new products and coordinates events.
Account Director harus mampu memenuhi berbagai tugas dan tanggung jawab. Berikut ini adalah beberapa tugas dan tanggung jawab yang harus dapat dilakukan oleh Account Director:
- Pitch concepts and summarize results during multiple client meetings
- Generate sales for client accounts
- Create account strategies, leading projects from conception to final execution
- Establish goals and objectives for internal teams to follow
- Meet deadlines and project budgets
- Work with teams to develop materials, coordinate events and provide support and direction
Account Director yang kompetitif akan memiliki keterampilan dan kualifikasi tertentu, termasuk:
- Bachelor’s degree in communications, marketing, public relations, journalism or English
- 5+ years working at an advertising, public relations or in-house agency
- Exceptional storytelling and writing skills
- Ability to manage multiple projects and thrive under pressure
- A creative mindset and ability to think outside of the box
- Exceptional presentation skills
- Proven skills or experience in sales can be helpful
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