Marketing > Brand Strategist
Brand Strategist
Távoli
A Brand Strategist is responsible for the overall brand awareness of a company. They help create, manage and maintain branding through various strategies. They conduct extensive research and use data to develop branding that fits the company and market to create a positive image of the organization. Brand Strategists can work for corporations or marketing agencies. An in-house Brand Strategist works with different departments and leaders to strengthen and maintain the organization’s branding. When working for an agency, a Brand Strategist works with different companies that come to the agency for help with their brand identity development and management. They meet with a company, develop branding and manage the branding or teach the company how to implement the branding strategies themselves.
A Brand Strategist, or Brand Expert, creates strategies to develop and maintain a company’s brand identity. Their duties include researching the market, working with clients and developing branding strategies.
Egy Brand Strategist képesnek kell lennie arra, hogy különféle kötelezettségeket és felelősségeket teljesítsen. Az alábbiakban felsorolunk néhány olyan kötelezettséget és felelősséget, amelyet a Brand Strategistnek végre kell hajtania:
- Meeting with various stakeholders and departments in the company to gather branding insight
- Handling competitive research to better set the company apart
- Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels
- Analyzing data and trends related to branding
- Developing branding features, such as logos and marketing materials
- Checking for branding consistency in all interactions with the public
- Collaborating with other creative team members on branding campaigns
- Presenting branding information to clients or managers
Egy versenyképes Brand Strategist bizonyos készségekkel és képesítésekkel rendelkezik, beleértve:
- Strong writing skills
- Comfort with technology, including spreadsheets, presentation software and content management systems
- Understanding of marketing principles and strategies
- Public speaking skills, with the ability to lead presentations and meetings
- Excellent research skills
- Creativity and strategic thinking
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