Public Relations Specialists are employed by companies to manage their public image and ensure they gain and maintain a positive reputation with the public. They’ll build press kits to distribute to media outlets, which may include company images, case studies, feature stories, press releases or pitch letters. Some Public Relations Specialists also work for individuals, like celebrities or public figures, to ensure they maintain a positive image with their fan base.
Que fait un Public Relations Specialist ?
A Public Relations Specialist, or Media Relations Specialist, creates and maintains a positive public voice, identity and image for an organization or individual. Their duties include writing and publishing press releases, providing responses to the media’s information requests and monitoring public opinions of companies using social media, surveys or polls.
Responsabilités
Un Public Relations Specialist doit être capable de remplir diverses fonctions et responsabilités. Voici quelques fonctions et responsabilités qu'un Public Relations Specialist doit être capable d'exécuter :
Helping ensure brand consistency across marking materials
Helping clients and customers understand what a company offers
Planning and directing PR programs
Helping marketing teams tell effective brand stories
Responding to information requests from clients and members of the media
Compétences requises
Un Public Relations Specialist compétitif aura certaines compétences et qualifications, notamment :
Organizational skills
The ability to work under pressure
The ability to always represent a company professionally
Exceptional writing and editing skills
Familiarity with the latest PR trends and best practices
Offres similaires
Si vous recrutez pour des postes liés à un Public Relations Specialist, consultez nos descriptions de poste pour des rôles similaires :
