Marketing Directors lead the marketing team of a business in strategizing and implementing marketing campaigns. They’ll analyze the company’s goals and research their target audience to come up with detailed marketing plans and schedules for campaigns. Marketing Directors will then delegate tasks for these campaigns to their marketing team and will oversee the campaign’s performance and will ensure it stays on track with the schedule they’ve laid out.
Que fait un Marketing Director ?
A Marketing Director, or Director of Marketing, develops and implements a brand’s strategy and campaigns. Their main duties include overseeing the marketing department, building a marketing plan and conducting competitor research.
Responsabilités
Un Marketing Director doit être capable de remplir diverses fonctions et responsabilités. Voici quelques fonctions et responsabilités qu'un Marketing Director doit être capable d'exécuter :
Communicating the marketing plan.
Developing promotions along with Advertising Managers.
Building brand awareness, including positioning.
Coordinating marketing projects from beginning to end.
Compiling lists that describe the company’s offerings.
Developing and understand finance and budgets to include research and development appropriations, expenditures and profit-loss projections.
Compétences requises
Un Marketing Director compétitif aura certaines compétences et qualifications, notamment :
Experience running a marketing team
Attention to detail
Robust copywriting skills
Ability to multitask and possess practical time management skills
Excellent written, verbal and interpersonal communication skills
Past work with digital marketing forms like content marketing and social media marketing
Offres similaires
Si vous recrutez pour des postes liés à un Marketing Director, consultez nos descriptions de poste pour des rôles similaires :
