Copywriters can work as independent freelancers, at marketing agencies or at in-house marketing departments to produce written promotional materials that make a company’s products more accessible and interesting to potential customers. Copywriters can write text for a website’s navigation, ad slogans, email campaigns, social media posts, blog entries and any other avenue that a company uses to communicate with the public. They research a client’s brand voice and style requirements to product front-facing content that persuades customers to use their services or explains the company’s goals and mission. A Copywriter’s role is to use creativity to produce polished text.
Que fait un Copywriter ?
Copywriters or Marketing Writers, are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogs. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality.
Responsabilités
Un Copywriter doit être capable de remplir diverses fonctions et responsabilités. Voici quelques fonctions et responsabilités qu'un Copywriter doit être capable d'exécuter :
Writing clear and error-free content for a website that reflects the company’s voice
Meeting with clients to understand their message, brand voice and target audience
Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
Interpreting creative direction and technical information and turning them into persuasive copy concepts
Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
Working with clients to edit and modify copy to meet their content expectations
Compétences requises
Un Copywriter compétitif aura certaines compétences et qualifications, notamment :
Bachelor’s degree or equivalent experience in communication or marketing
Experience producing copy for print and digital media channels
Proven success in producing copy for advertising or marketing campaigns
Exceptional skill in social media writing, including use of hashtags and relevant acronyms
Proficiency with common office software
Experience with SEO concepts and social media marketing
Offres similaires
Si vous recrutez pour des postes liés à un Copywriter, consultez nos descriptions de poste pour des rôles similaires :
