Public Relations Manager

از راه دور

🎯 بازاریابی

Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.

یک Public Relations Manager چه می کند؟

A Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.

مسئولیت ها

A Public Relations Manager باید بتواند وظایف و مسئولیت‌های مختلفی را انجام دهد. موارد زیر برخی از وظایف و مسئولیت‌هایی است که یک Public Relations Manager باید بتواند انجام دهد:

Managing the organization’s public relations (PR) team and overseeing all their activities
Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
Developing and implementing organizational publicity strategies for company events
Creating and managing a PR plan, including budgets, timelines, etc.
Analyzing all media coverage of the organization and drafting appropriate responses
Working with the social media team to create a content calendar

مهارت های مورد نیاز

نام رقابتی دارای مهارت‌ها و صلاحیت‌های خاصی است، از جمله: