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Marketing > Public Relations Manager
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🎯 Marketing
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Public Relations Manager

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🎯 Marketing
🎯 Marketing
Public Relations Managers typically work for corporations across industries to uphold their employer’s brand image, but they may also work for public relations firms. They work closely with marketing professionals and upper management to coordinate to prepare announcements for new product launches, product recalls, changes in management and other important company news. Their job is to monitor local, national or international news coverage to determine the public’s perception of their company or address claims made by media personnel.
¿Qué hace un Public Relations Manager?
A Public Relations Manager, or Public Relations Department Manager, is responsible for managing an organization’s communication initiatives, specifically with media personnel. Their duties include overseeing a team of public relations professionals to delegate tasks, writing or editing press releases prior to publication and helping their company organize press conferences and other events.
Responsabilidades
Un Public Relations Manager debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Public Relations Manager debe ser capaz de ejecutar:
  • Managing the organization’s public relations (PR) team and overseeing all their activities
  • Developing and implementing publicity strategies for the company’s products and services, including a crisis management strategy
  • Developing and implementing organizational publicity strategies for company events
  • Creating and managing a PR plan, including budgets, timelines, etc.
  • Analyzing all media coverage of the organization and drafting appropriate responses
  • Working with the social media team to create a content calendar
Habilidades requeridas
Un Public Relations Manager competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
  • Excellent oral and written communication skills
  • Superior customer relationship management skills
  • Proficiency in the use of word processing software tools
  • Good creative writing skills
  • An analytical mind and problem-solving skills
  • In-depth knowledge of industry best practices
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