Market Research Analyst

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🎯 Marketing

Market Research Analysts typically work for corporations across industries or as employees of a marketing firm to help Product Engineers, Sales and Marketing professionals figure out their target audiences and budget for manufacturing products. Their job is to use computer software to record market research data and convert them into visual graphs or charts. They may also be responsible for creating polls or questionnaires to get direct feedback from consumers about preferred products and desired price ranges.

¿Qué hace un Market Research Analyst?

A Market Research Analyst, or Product Research Analyst, is responsible for helping businesses determine consumer needs in relation to products or services, relative pricing and product quality. Their duties include reviewing market data to isolate past trends for related products or competitor products, compiling written reports to outline prospective sales and consumer engagement for a product and using statistical software to make their calculations.

Responsabilidades

Un Market Research Analyst debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Market Research Analyst debe ser capaz de ejecutar:

Monitor and predict sales and marketing trends.
Measure how well marketing strategies and programs are working.
Develop and evaluate ways to collect data including opinion polls, questionnaires, and surveys.
Collect data on market conditions, competitors and consumers.
Analyze collected data with statistical software.
Convert findings and complex data into tables, written reports and graphs clients can understand.

Habilidades requeridas

Un Market Research Analyst competitivo tendrá ciertas habilidades y calificaciones, incluyendo:

Analytical skills so they can understand significant amounts of information and data.
Communication skills for gathering and interpreting data and presenting the results to the company or clients.
Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company.
Detail-oriented in order to complete precise data analysis.

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