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Marketing > Digital Marketing Manager
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🎯 Marketing
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Digital Marketing Manager

Remoto
🎯 Marketing
🎯 Marketing
Digital Marketing Managers oversee a team of marketing professionals in building and implementing a digital marketing campaign to publish on a variety of outlets. They build strategies to publish display, social media, SEO and web advertisements. They’ll work with their team to brainstorm ideas for digital campaigns, then they’ll build a schedule for each element of the campaign. They delegate the necessary takes to each team member based on their specific interests or skills.
¿Qué hace un Digital Marketing Manager?
A Digital Marketing Manager, or Strategic Digital Marketing Manager, plans, manages and oversees all aspects of a digital marketing campaign to effectively promote brand’s product. Their duties include planning a digital campaign, delegating responsibilities to the marketing team and measuring the performance analytics of a campaign.
Responsabilidades
Un Digital Marketing Manager debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Digital Marketing Manager debe ser capaz de ejecutar:
  • Handling strategic online initiatives
  • Leading marketing campaigns from the idea stage through to their execution and implementation
  • Monitoring and evaluating online media campaigns to keep them fresh and effective
  • Directing the hiring of marketing and promotions staff and supervising their work
  • Negotiating advertising contracts
  • Working with other department heads and staff to discuss plans and marketing strategies
Habilidades requeridas
Un Digital Marketing Manager competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
  • Bachelor’s degree in marketing or related field required
  • Five or more years of experience in digital marketing and advertising
  • Understands website metrics and best practices
  • Experience with search engine optimization, lead generation, and email marketing
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Strong writing skills
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