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Creative Director
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Creative Directors typically work for corporations or marketing agencies, but they may also be self-employed individuals. They work closely with artists, graphic designers, copywriters and other professionals to ensure products or services adhere to their company’s brand and overall vision. Their job is to review their company’s brand and develop color schemes and visual layouts to enhance publications like newsletters or magazines and product packaging. They may also be responsible for creating logos or design layouts using their expertise and creative software programs.
A Creative Director, or Director of Creative Services, is responsible for overseeing the design layout and visual impact of marketing materials, products or publications. Their duties include leading a team of creative professionals, meeting with company executives to determine visual needs for packaging or advertisements and coordinating with freelance professionals and manufacturers to complete projects.
Un Creative Director debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Creative Director debe ser capaz de ejecutar:
- Planning and overseeing the development of company advertisements
- Heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content
- Supervising all work completed by the creative department
- Working with executives and other creative leaders to set project deadlines and content goals
- Presenting project information, including deadlines and budgets, to executives and clients
- Recruit and train team leads and managers
Un Creative Director competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- Analytical and problem-solving skills
- Interpersonal skills
- Ability to empathize with clients and team members
- Exceptional planning and organization skills
- Time-management skills
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