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Content Writer
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Content Writers work for marketing agencies and in-house advertising departments to product engaging written pieces for digital and print media. Content Writers can write on a range of subjects, which their clients can then use to advertise their services or educate consumers on relevant topics to their brand. They understand different style guides and are able to produce creative writing, informational articles, fictional stories, personal blog posts and other entertaining or educational content. Their role is to attract potential customers to a brand by producing compelling writing that a business’ target market may be interested in reading about.
Content Writers, or Content Creators, are responsible for using the written word to share information about a client’s products, services or industry. Their duties include preparing document outlines, updating content based on client edit requests and proofreading their work for tone, style, clarity, grammar and formatting.
Un Content Writer debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Content Writer debe ser capaz de ejecutar:
- Completing writing projects, meeting deadlines and following content requirements in terms of style and project specifications
- Revising content whenever customers or clients request changes
- Helping create style guides or suggesting changes to ensure content is consistent and clear
- Working with customers to define their content needs
- Conducting research on any given topic
- Optimizing articles for SEO and accessibility
Un Content Writer competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- Understanding grammar rules and how to construct clear sentences
- Being mindful of things like flow, readability, and sentence variety
- Computer literacy, as content writers use computers to create projects and to communicate with their team
- An understanding of search engine optimization best practices
- The ability to cooperate with other writers and editors to complete projects
- The ability to give feedback on writing projects
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