Marketing > Community Engagement
Community Engagement
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A Community Engagement Specialist works for an organization to help promote its programs or help its clients access community programs. They generally work for several types of agencies and organizations, so the specific goals vary based on the programs and target audiences. Community Engagement Specialists may use social media and other promotional methods to raise awareness about an organization and its programs. The role also involves maintaining records and data. This information can help organizations determine the success of the Community Engagement Specialist’s efforts.
A Community Engagement Specialist, or Engagement Specialist, performs outreach efforts to encourage participation in various programs and initiatives. A Community Engagement job description may include working with community programs and organizations to coordinate efforts, encouraging participation among community members and organizing meetings and outreach events to promote participation.
Un Community Engagement debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Community Engagement debe ser capaz de ejecutar:
- Establishing program goals and metrics
- Planning and coordinating promotional events to increase awareness of programs
- Gathering data on program participation and comparing it to the goals
- Researching issues within the community that relate to the programs and initiatives
- Creating reports and presentations about the projects
- Securing partnerships with local businesses, organizations and community members
Un Community Engagement competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- Understanding of the population they work with
- Awareness of community resources, programs and initiatives
- Strong interpersonal and communication skills
- Cultural sensitivity and potentially bilingual speaking skills
- Ability to engage participants
- Proficiency in planning and holding meetings with collaborators
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