Marketing > Communication Specialist
Communication Specialist
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A Communication Specialist is a mediator between a business or organization and the public. The role involves building and maintaining a positive public image and brand reputation for the company through its published content, social media presence and other communications.
A Communication Specialist, also known as a Public Relations Specialist, creates and maintains a public image for clients. Duties and responsibilities involve handling communications between a company and its clients or other parties, including investors and reporters.
Un Communication Specialist debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Communication Specialist debe ser capaz de ejecutar:
- Creating press releases to be released to the media
- Responding to media inquiries and requests
- Ensuring that a company or organization’s team members communicate clearly in public speaking venues or interviews
- Writing and editing speeches for business clients
- Discovering public opinion on clients through social media research and polling
- Evaluating and contributing to marketing efforts to ensure that messaging is correct
Un Communication Specialist competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- Interpersonal skills and the ability to interact well with the public and media
- A kind and professional demeanor to project a positive image for the company
- Problem-solving skills to handle sensitive issues that might arise surrounding the company’s public image
- Good judgment to know the correct way to word statements and interactions to maintain a positive reputation
- Organizational skills to manage several projects at a time, while successfully coordinating meetings and deadlines
- Speaking skills for speaking on behalf of a company, as well as the ability to maintain key company messaging in all verbal interactions
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