Marketing > Brand Strategist
Brand Strategist
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A Brand Strategist is responsible for the overall brand awareness of a company. They help create, manage and maintain branding through various strategies. They conduct extensive research and use data to develop branding that fits the company and market to create a positive image of the organization. Brand Strategists can work for corporations or marketing agencies. An in-house Brand Strategist works with different departments and leaders to strengthen and maintain the organization’s branding. When working for an agency, a Brand Strategist works with different companies that come to the agency for help with their brand identity development and management. They meet with a company, develop branding and manage the branding or teach the company how to implement the branding strategies themselves.
A Brand Strategist, or Brand Expert, creates strategies to develop and maintain a company’s brand identity. Their duties include researching the market, working with clients and developing branding strategies.
Un Brand Strategist debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Brand Strategist debe ser capaz de ejecutar:
- Meeting with various stakeholders and departments in the company to gather branding insight
- Handling competitive research to better set the company apart
- Establishing expectations and guidelines for the company’s voice to guide all marketing collateral and information across channels
- Analyzing data and trends related to branding
- Developing branding features, such as logos and marketing materials
- Checking for branding consistency in all interactions with the public
- Collaborating with other creative team members on branding campaigns
- Presenting branding information to clients or managers
Un Brand Strategist competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- Strong writing skills
- Comfort with technology, including spreadsheets, presentation software and content management systems
- Understanding of marketing principles and strategies
- Public speaking skills, with the ability to lead presentations and meetings
- Excellent research skills
- Creativity and strategic thinking
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