Marketing > Advertising Manager
Advertising Manager
Remoto
Advertising Managers plan and execute advertising campaigns as part of an in-house marketing team or as part of an advertising firm that handles customer outreach for a range of clients. They closely coordinate with their team to help them stay organized and meet key company goals. Collaborating with key stakeholders, including department heads and the executive team, is a large part of the job. Advertising Managers interpret market research and use their analysis to lead brainstorming sessions and develop ideas for promotional campaigns. They delegate tasks to employees, give them feedback and provide them with the tools they need to improve company outreach in different areas.
An Advertising Manager, or Marketing Manager, is responsible for overseeing advertising projects, activities and channels used to reach customers. Their duties include setting goals and timelines for advertising campaigns, collecting data on customer reach and evaluating the success of advertising methods.
Un Advertising Manager debe ser capaz de cumplir con varias funciones y responsabilidades. Las siguientes son algunas funciones y responsabilidades que un Advertising Manager debe ser capaz de ejecutar:
- Overseeing the design and content of an advertising campaign to ensure it meets the needs of the target audience
- Collaborating with clients or leadership to determine the goals of advertising projects and strategizing plans to meet those goals
- Conducting or directing market research to help shape advertising campaigns
- Negotiating contracts related to advertising efforts
- Controlling the advertising budget to manage expenses and maximize the return on investment
- Managing and overseeing campaigns and analyzing results from each campaign to determine what was successful and what to improve for the next campaign
- Leading brainstorming sessions with team members to cultivate ideas for new advertising campaign concepts, including content and design elements
- Hiring and overseeing the advertising staff and managing freelancers who handle outsourced creative work
Un Advertising Manager competitivo tendrá ciertas habilidades y calificaciones, incluyendo:
- In-depth understanding of common marketing and advertising best practices
- Effective communication, including writing, speaking, active listening and presenting
- Multitasking and time management skills that allow them to work on several campaigns at once
- Collaboration skills when working on projects with both clients and other departments
- Data analysis and critical thinking skills to review and apply campaign results
- Leadership skills, including motivation, goal-setting and project management
- Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns
- Comfortable using campaign tracking and scheduling software, among other creative computer-aided design tools
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