A Telemarketer, or Telesales Representative, is responsible for talking to potential customers on the phone to sell products or solicit donations. Their duties include tracking customer contact lists, explaining the benefits of their products and taking payment information.
A Telemarketer should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Telemarketer should be able to execute:
- Delivering scripted talks that describe the company’s products or services, a political talking point or charity appeal to persuade potential customers or donors
- Explaining products and product prices
- Answering customer information about products, a charity or political beliefs
- Obtaining customer information such as name and address for shipping products or delivering services
- Keeping track of customers that have been contacted and those who do not want to be contacted in the future
- Following up on previous customers for potential sales
A competitive Telemarketer will have certain skills and qualifications, including:
- Persistence: Telemarketers must not give in on the first negative answer from the potential customer but persist in informing the customer about their product or services.
- Focus and determination: A Telemarketer must focus on sales results during a set scheduled earnings period for the company or organization.
- Telephone sales: Previous telephone sales experience helps a Telemarketer interact with potential customers more effectively.
- Product knowledge: Telemarketers should thoroughly know the products or services, or political agendas they are selling and how to sell them with a focus on a customer’s demographics such as age, gender, belief et cetera.
- Customer service: A Telemarketer should be a good customer service worker who knows how to deal with their potential customers. Customer service skills mean understanding customer needs and behaviors as well as responding appropriately to a customer’s questions or concerns.
