A Store Manager, or Retail Store Manager, is responsible for leading a team of Sales Associates to assist customers in their shopping needs. Their duties include hiring and training qualified store employees, taking inventory of products or placing orders as needed and helping Sales Associates handle customer questions or complaints.
A Store Manager should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Store Manager should be able to execute:
- Recruiting, interviewing, hiring, disciplining and firing staff at the store
- Creating employee schedules, assigning schedules and responsibilities to employees, checking to see if these responsibilities and assignments are carried through in the store
- Training new employees and providing ongoing education for employees
- Evaluating staff based on performance-based metrics
- Setting criteria for staff, such as sales performance and customer approval or complaints
- Giving staff financial goals and sales targets to meet on a scheduled basis
A competitive Store Manager will have certain skills and qualifications, including:
- Budgeting: A Store Manager must know how to budget the store’s revenue so there is a profit.
- Accounting and finance: A Store Manager must have accounting and finance skills to ensure the store’s financial records are up to date and correct.
- Marketing: Marketing is a Store Manager skill because the store needs to attract customers and retain current customers.
