A Sales Engineer, or Customer Engineer, is a sales professional who specializes in understanding all of the technical aspects of a technical product and explaining them to potential consumers. Their duties include consulting on product development, explaining product features to customers during live demonstrations and negotiating contract terms.
A Sales Engineer should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Sales Engineer should be able to execute:
- Prepare and give technical presentations to explain to customers how the products and services work.
- Work with the customers and Engineers to ensure the equipment meets the system requirements.
- Communicate with the sales team to understand consumer demands and offer sales support where necessary.
- Secure orders, guarantee product standards and assure product delivery.
- Plan for modifications to products to meet consumer demands.
- Recommend new and improved products to the customers and explain how the equipment will be more cost-effective.
A competitive Sales Engineer will have certain skills and qualifications, including:
- Reliable technical background
- Good marketing skills and business sense
- Ability to work with others as a team
- Ability to build client relationships easily
- High-level organizational skills for maintaining sales territory
- Self-confidence to support persuasion and sales efforts
