A Realtor, or Licensed Real Estate Agent, is responsible for using their qualifications and market knowledge to help clients purchase or sell commercial and residential properties. Their duties include researching available listings that align with their clients’ criteria, scheduling showing times to give clients tours of available properties and overseeing negotiations between their client and a buyer or seller.
A Realtor should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Realtor should be able to execute:
- Develop a marketing plan for clients designed to attract and address the needs of buyers
- Gather client information concerning their desired features in a home, financial ability, home types and neighborhoods of interest
- Pre-screen and qualify all potential buyers before allowing them onto a client’s property
- Assist clients as they explore their financial options
- Preside over negotiations and advise clients on suitable courses of action
A competitive Realtor will have certain skills and qualifications, including:
- Excellent negotiation skills with clients and other realtors to arrive at agreeable sales terms
- Good verbal and written communication skills to be able to prepare documents and speak with client, financial professionals and other Realtors
- Strong time management and organizational skills to keep track of appointments and commitments with buyers and sellers
- Outstanding promotional and marketing skills to attract buyers and establish their client base through referrals, advertising and outreach
- Knowledge of the local real estate market concerning average property prices, neighborhoods within sales territory and current trends
- Great client service skills and ability to understand the needs of clients in terms of what they are looking for and what is practical within their price range
