Marketing Specialist

Remote

🎯 Marketing

Marketing Specialists typically work for corporations in a variety of industries as a part of the marketing department. They work closely with the marketing, sales and business development teams to find ways to market their company and its offerings. Their job is to use their knowledge of SEO tactics to generate leads to product pages or the company website. They may also be responsible for creating certain forms of content like blog posts or infographics to aid the production of marketing campaign materials.

What does a Marketing Specialist do?

Marketing Specialist, or Digital Marketing Specialist, is responsible for coordinating with other marketing and sales professionals to implement innovative campaigns for branding or product launches. Their duties include researching target audiences, recording data from campaign results to add to future reports and overseeing a company’s social media channels to ensure brand uniformity.

Responsibilities

A Marketing Specialist should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Marketing Specialist should be able to execute:

Conduct market research to identify customer trends, competitor offerings and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Discover effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.
Investigate the performance of a company’s marketing campaigns and strategies through evaluating key performance metrics.
Create innovative marketing campaigns depending on robust data and present the recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.

Required Skills

A competitive Marketing Specialist will have certain skills and qualifications, including:

Excellent analytical skills
Good communication and interpersonal skills
Attention to detail for precise analysis of data
Critical thinking and problem-solving skills
Ability to work under pressure and motivation to succeed in a competitive environment
Ability to work with teams and collaborate

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