A Car Salesperson, or Auto Sales Representative, is responsible for selling cars, trucks and vans for personal and commercial use. Their duties include meeting with customers to discuss their needs, promoting sales offers at their dealership and participating in test drives with interested customers.
A Car Salesperson should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Car Salesperson should be able to execute:
- Greet customers arriving at the dealership
- Showcase the dealership’s vehicles and explain their features and warranties to customers
- Answer customer questions about cars, financing and purchase process
- Accompany customers on test drives, collecting licenses and documentation beforehand per best practices
- Negotiate car prices and trade-in values for customers’ vehicles
- Coordinate with the finance department to determine each customer’s financing and ownership options
- Contact past customers to ensure they are satisfied with their vehicles
A competitive Car Salesperson will have certain skills and qualifications, including:
- Exceptional customer service skills, including interpersonal communication and rapport building
- In-depth knowledge of the dealership’s vehicles, finance options and sales process
- Intuition to anticipate which cars will appeal to different customers
- Active listening to best determine a customer’s wants and needs
- Persuasiveness to convince customers to make a purchase
- Negotiation skills to offer deals that satisfy customers while ensuring profit for the dealership
- Organization and time management to handle many different customers, including past customers, at once
- Knowledge and passion for vehicles
