A Canvasser, or Poller, is responsible for visiting residential neighborhoods or public areas to gather information about the public’s perception of a topic. Their duties include passing out fliers, asking members of the public to fill out surveys or provide signatures and persuading people to adapt their perspective.
A Canvasser should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Canvasser should be able to execute:
- Memorize and recite sales scripts and statements prepared and provided by the employer
- Go door-to-door to introduce the employer’s offers to potential and existing customers and make cold calls to follow-up, make pitches and process orders
- Demonstrate a vast knowledge of the product, service or policies being canvassed to convince people to buy the proposals
- Get information, such as contact details and signatures, from potential leads and clients for follow-up
- Confidently answer questions and rebuff excuses to meet objectives
- Recruit, train, onboard and mentor new Canvassers
- Attend industry events and exhibitions including fairs, rallies and shows
- Consistently meet daily and weekly quotas for client information and signature acquisition
A competitive Canvasser will have certain skills and qualifications, including:
- High school diploma or equivalent
- Excellent communication skills including eloquence, active listening and interpersonal skills
- Sales experience, including the ability to learn about multiple products and sell without being aggressive
- Must have a valid driver’s license and be able to travel extensively
- Ability to work within a team and independently based on employer requirements
- Good time management skills to fulfill quotas within a specific period
- Must have physical stamina to stand and walk for long periods, meeting and talking to people
