An Area Manager, or Regional Manager, has operational and financial responsibility for a defined region or territory. Their duties include providing training and development for staff, ensuring quality consistency across the region and increasing sales and profitability in their region.
A Area Manager should be able to fulfill various duties and responsibilities. The following are some duties and responsibilities a Area Manager should be able to execute:
- Recruit, hire and train new managers in their direct area
- Offer consultation and recommendations to store managers on overcoming operations challenges
- Monitor sales and work toward meeting quarterly objectives
- Minimize cost and labor by reviewing schedules and inventory use
- Visit stores to evaluate operations, cleanliness and efficiency of each area
A competitive Area Manager will have certain skills and qualifications, including:
- Strongly developed leadership skills are crucial as an Area Manager. Area Managers will use advanced leadership skills to inspire, mentor and encourage store-level managers to reach quarterly and annual goals.
- Because an Area Manager may be responsible for a large number of managers in a certain area, they may often have to manage from a distance. Strong written and verbal communication skills are important in this role.
- Mathematics and reporting skills are useful as an Area Manager. Area Managers will use basic to intermediate mathematical skills to report costs, profits and losses to district management.
- It is the responsibility of the Area Manager to identify and overcome problems. They may deal with employment, operation or inventory cost challenges and will need to develop strategies to solve them.
