Social Media Specialists typically work for corporations across industries to ensure proper representation of multiple social media platforms. They work closely with social media, marketing and content professionals to oversee the implementation of social media campaigns that align with upcoming product launches and other company initiatives. Their job is to connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys. They may also be responsible for writing post captions, taking photos or creating other content for social media platforms in the absence of content creators.
Was macht ein Social Media Specialist?
A Social Media Specialist, or Social Media Marketing Specialist, is responsible for overseeing one or more social media accounts for a business. Their duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.
Aufgaben
Ein Social Media Specialist sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Social Media Specialist ausführen können sollte:
Ability to develop and implement a corporate social media strategy
Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
Encourage greater social media participation
Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Social Media Specialist verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Experience as a social media specialist or similar position
Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
Ability to use social media for impressions and brand awareness
Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
Understanding of social media KPIs, web traffic metrics and SEO
Experience doing buyer persona and audience research
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