Sales Engineers are a key part of the sales team for a technically complex product or service. They often work in business-to-business sales, outfitting other companies with equipment and technology to improve their operations, optimize customer satisfaction and increase profits. Sales Engineers meet with sales leads and customers to discuss how their products can fulfill the consumer’s technical needs.
Was macht ein Sales Engineer?
A Sales Engineer, or Customer Engineer, is a sales professional who specializes in understanding all of the technical aspects of a technical product and explaining them to potential consumers. Their duties include consulting on product development, explaining product features to customers during live demonstrations and negotiating contract terms.
Aufgaben
Ein Sales Engineer sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Sales Engineer ausführen können sollte:
Prepare and give technical presentations to explain to customers how the products and services work.
Work with the customers and Engineers to ensure the equipment meets the system requirements.
Communicate with the sales team to understand consumer demands and offer sales support where necessary.
Secure orders, guarantee product standards and assure product delivery.
Plan for modifications to products to meet consumer demands.
Recommend new and improved products to the customers and explain how the equipment will be more cost-effective.
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Sales Engineer verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Reliable technical background
Good marketing skills and business sense
Ability to work with others as a team
Ability to build client relationships easily
High-level organizational skills for maintaining sales territory
Self-confidence to support persuasion and sales efforts
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