Product Managers typically work for corporations across industries that create and sell products for consumers. They work closely with Product Engineers to ensure the creation of quality products and consult with marketing professionals about how to market products to the public. Their job is to relay information between product teams and upper management and compile reports to propose new product ideas. They may also be responsible for managing the manufacturing process for products and deciding the product production rate based on consumer responses.
Was macht ein Product Manager?
A Product Manager, or Product Design Manager, is responsible for overseeing all activities relating to researching, designing and marketing products on behalf of their employer. Their duties include completing market research to find out more about competitor products or customer needs, overseeing a team of product professionals and department budgets and coordinating with the customer service department to identify potential product defects or customer suggestions.
Aufgaben
Ein Product Manager sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Product Manager ausführen können sollte:
Using market research to get ideas for products that customers will want
Helping to oversee the design and manufacture and planning how to market and promote the product to the public
Defining product marketing communication objectives
Comparing the company’s products to competitor’s products in order to assess competition in the market
Providing management with analyses and reports and responding to questions and requests from management
Specifying and overseeing the research needed to determine the needs and desires of customers
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Product Manager verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Excellent written and oral communication skills are required since the Product Manager has to communicate with team members, other departments, upper management and consumers of the company’s products
Expertise in the product or market including specific technical or industry knowledge
Superior project management and interpersonal skills
Ability to maintain a keen attention to detail, multitask and work well under pressure
Natural tendency to be curious, positive and creative
Team player who collaborates well with others
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