Merchandisers work in a retail setting, cultivating new and engaging ways to display and sell more products. They’ll analyze the store’s layout to find the best spots to place products that will make them look more appealing to customers. If an item breaks, expires or loses popularity with customers, the Merchandiser is responsible for clearing and replacing it with a more appealing product. They’ll regularly track the sales and revenue of each product piece to determine which are best-sellers and which to replace. These numbers also help the Merchandiser suggest potential special offers to help the store increase its profits. To gain more insight on which products consumers are more likely to purchase, Merchandisers will regularly conduct interviews, surveys and focus groups with potential and current customers.
Was macht ein Merchandiser?
A Merchandiser, or Retail Merchandiser, handles a store’s inventory levels and product displays. Their main duties include submitting warehouse inventory reports, clearing any unwanted products from displays and monitoring the sales performances of products.
Aufgaben
Ein Merchandiser sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Merchandiser ausführen können sollte:
Monitoring sales and identifying any losses or stock wastage
Working with suppliers and distributors to negotiate prices and order large volumes
Collaborate with executives, marketers and salespeople to set prices that are good for the market and profit
Getting to know the customer base and understanding their motivation and sales drivers
Reviewing customer feedback to predict sales trends and seasonal stock demand
Briefing staff on stock display and rotation to ensure every space is optimized
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Merchandiser verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Excellent communication skills, including speaking, writing and listening
Strong time management abilities, including planning and prioritizing workloads
Effective strategic planning, both for the short-term and long-term
Thorough understanding of merchandising trends and industry best practices
In-depth knowledge of industry-specific trends and issues
Creative and innovative thinking
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