A Marketing Strategist can work in-house for one company or for an agency doing client work for a variety of companies. Some Marketing Strategists also work as freelancers, finding their own clients instead of working for another company. Regardless of where they work, the purpose of the Marketing Strategist’s role is to develop a marketing strategy for the company. They work with the company to identify goals for the marketing campaign and develop the strategies and activities that will achieve those goals. Marketing Strategists collaborate with other marketing team members and clients to develop effective marketing campaigns.
Was macht ein Marketing Strategist?
A Marketing Strategist balances data and creativity to produce effective marketing strategies.
Aufgaben
Ein Marketing Strategist sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Marketing Strategist ausführen können sollte:
Collecting and analyzing market data
Establishing marketing KPIs
Tracking and reporting results
Developing specific marketing campaigns to reach marketing goals
Researching and forecasting marketing trends and changes
Brainstorming innovative marketing campaigns
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Marketing Strategist verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Experience with marketing software and technology
Strategic decision-making and problem-solving skills
Ability to work with a team of marketing professionals
Clear written and verbal communication to express ideas and share the marketing strategies
Desire to stay current on the latest marketing strategies and best practices
Varied marketing experience on different sized accounts and different types of marketing campaigns
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