Marketing Managers typically work for corporations across industries to coordinate marketing campaigns and lead marketing staff. They work closely with members of the advertising or sales department to ensure that marketing campaigns align with product launches and consumer needs. Their job is to oversee the department’s marketing budget and refine campaign strategies for better results. They may also be responsible for planning and executing brand events or product launches as a part of marketing campaigns.
Was macht ein Marketing Manager?
A Marketing Manager, or Marketing Department Manager, is responsible for overseeing a team of marketing professionals within the marketing department. Their duties include relaying information between upper management and department employees regarding budgets and daily procedures, overseeing the implementation of marketing strategies campaigns to promote business products and services, and hiring and training department employees.
Aufgaben
Ein Marketing Manager sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Marketing Manager ausführen können sollte:
Developing marketing strategies for advertising new products
Organizing promotional events and coordinating day-of deliveries and staffing
Leading and training teams of Marketing Associates
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
Identifying potential new markets and creating a plan to enter those markets
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Marketing Manager verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting
Proficient with marketing-related software programs
A history of planning successful product launches and events
Effective communication skills and adaptable communication style for interacting with team members, upper management and clients
Time management and organization skills for planning and executing both large and small marketing projects and initiatives
Leadership skills to motivate team members and manage conflicts
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